Aidem bags the sales duties for Dangal TV

Dangal TV is a 24-hours free-to-air entertainment channel. Committed to offer a comprehensive viewing experience and cater to diverse demands of its viewers, Dangal TV offers a strong mix of movies & serials in Bhojpuri as well as in Hindi. The continuous film entertainment element of the channel gives it a theatre-like feel thus making it the channel of choice for a vast majority of film enthusiasts. Its extensive content library is designed to suit the cultural and traditional moods of not only the urban audience but the largely untouched rural audience as well.

Dangal has established a strong foothold in the Indian television industry which is evident from its availability across cable & leading DTH platforms including Dish TV, Videocon DTH, Airtel Digital TV and DD DTH. Dangal TV boasts of a modern infrastructure to broadcast Digital Quality Signals promising exceptional clarity and reach, compatible with prevalent technology.

“Regional channels accounted for approximately 27% of total television viewership in 2012, which is proportionate to the advertising market share they commanded during the same period. Advertising interest in regional markets is strong and broadcasters see immense potential for revenues from local advertisers who are willing to pay a premium to reach their targeted audience. From our own experience with regional channels, we have come to realize that a staggering number of advertisers are seeing the benefits of developing localized communications strategies using sponsorships, promotions and integrated branded content around regional TV. It gives us immense pleasure to be associated with the market leader in the Bhojpuri genre and look forward to driving its vision.” said Vikas Khanchandani, Director, Aidem Ventures.

“We at Dangal have a thorough understanding of the Hindi-speaking belt. That, along with our huge investment in acquiring Bhojpuri & Hindi content serves as a strong endorsement of our vision to create a new standard in the Bhojpuri entertainment space. We look forward to a continued association with Team Aidem to help us achieve better yield for the channel over the long term” said Manish Singhal, Chairman & Managing Director, Dangal TV.