Aidem bags the sales mandate for Buland Samachar Plus & Samachar Plus

Best News Company has announced that it has handed over its national media sales duties for Buland Samachar Plus UP, Uttarakhand and Samachar Plus, Rajasthan to Aidem Ventures.

Best News Company entered Uttar Pradesh & Uttarakhand in June 2012 and Rajasthan in August 2013 with an attempt to become the voice of the people. With the two regional news channels launched, the network is now planning to launch four more news channels in order to expand its reach across the Hindi Hinterland.

Within a span of two years, Buland Samachar Plus has managed to carve itself the second-highest ranking among the regional news channels in UP & Uttarakhand markets. Uttar Pradesh is the third largest contributor to the country’s GDP.  With over 200 million inhabitants as of 2011, not only is it the most populous state in the country but it also has the second largest urban population in the country. In the recent years, it has attracted some of the largest international companies to set up their industrial units in the State. Uttarakhand, on the other hand, is one of the fastest growing economies in India. Within a short span of its existence, stimulating all three sectors of its economy (agriculture, industry and services), to their fullest potential in tandem with its geographic profile, has been emphasized upon. Its GSDP more than doubled from 2005 to 2012. This makes the two states a key market for marketers across industries.

The Rajasthan government is taking all possible measures to make the state an important investment destination in the country. Last year, Rajasthan was the leading investment destination in India after Maharashtra and Gujarat because of peaceful environment, better law and order situation, excellent infrastructure, investment friendly climate and very less population density. Right now, with a big portion of $100 billion Delhi-Mumbai Industrial Corridor (DMIC) project to pass through Rajasthan, a lot more opportunities for development of industries will be created in the state.

Additionally, Samachar Plus Rajasthan has ousted every other regional news channel catering to the Rajasthan market. It commands a staggering 55% share.

Announcing the news, Shashank Bansal, Director - Best News Company said, “The channels are rapidly picking up pace in their respective markets and we are confident that the media representation capabilities of the Aidem team will put the channels on the fast-track to achieving their revenue potential. The team exemplifies relationship-driven sales. Industry colleagues acknowledge that Aidem represents their Media Owners passionately and have built a strong network base nationally. ”

“We are extremely glad to add Samachar Plus to our regional channels portfolio. While marketers and agency partners continue to increase their focus on improving SOV’s across specific markets, Aidem will consolidate and offer solutions across both Hindi speaking and other language markets. We will also work with brands to create opportunities to leverage by offering customized content solutions” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures.

“We, at Aidem, truly value this association with Samachar Plus. We view them as our partners. With the brand’s best interests in the forefront and our experienced perspective, we aim to work collaboratively with them to achieve measurable results,” said Shailendra Shetty, Sr. Vice President, Aidem Ventures.

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