Aidem Ventures appointed as advertising partner for

Independent Media Consulting, Marketing and Advertising Sales Company, Aidem Ventures, has been appointed as an advertising partner for, the insurance and financial products portal.

Announcing the appointment, Akshay Mehrotra, Chief Marketing Officer'Policybazaar.Com said, "Currently we attract close to 5 Million users each month on our website. Consumer visit to our portal to understand, compare and buy financial products like life insurance, motor insurance, health insurance, personal loans, home loans & MFs. With such large customer visits we wanted to optimize the Ad space available on our site and needed help of AIDEM we home to reach out to more advertisers."

He also commented, "Our portal brings 3 value propositions for a prospective customer:

a. CRM association through e-Mailer and reach campaigns,

b. Influencing financially astute consumers visiting by banners ads, and

c. Pure Performance campaigns for a more focused campaign."

"It gives us immense pleasure to be associated with a online market leader of's stature; it's a great way to start the new year! We are very excited with this mandate to enhance the advertising potential of the brand. With an average user spending 16 hours/week online and an increased attention of the advertiser to the space, the medium is looking up to some good times in the near future. It is the futuristic planning of the young and dynamic team at that has made them trust Aidem Ventures with their advertising sales mandate. As it has been quoted often, today, almost every brand's path-to-purchase starts on the digital medium', said Shailendra Shetty, Head, New Business Initiatives ' Aidem Ventures Pvt. Ltd.

Our common goal and shared commitment to provide a premium quality service to our respective clients has lent a strong base to this partnership. With massive traffic on our site an advertiser would not need much of time in taking a decision. We look forward to a mutually profitable, long-term non-exclusive relationship, with Aidem Ventures and wish them luck for this win', said Mehrotra.

According to trade analysts, the next decade will bring a massive growth in the Indian internet sector, supported by highly favorable demographics, growing Internet/broadband penetration, launch of world's best 3G networks, growing middle class/income levels, noticeable pick-up in technology/gadget and mobile culture. India has already witnessed a surge in home-grown Internet start-ups and this is just the beginning of the digital revolution set to take the advertising industry by storm!


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