Aidem Ventures bags ad sales mandate for Kalaignar TV Network
Aidem Ventures, an independent media consulting and marketing solutions company, has been granted an exclusive mandate for ad sales by Kalaignar TV Network, a leading Tamil TV Network that owns and operates 5 regional channels.
Commenting on the development, S Karthikeyan, Group CFO, Kadhir Broadcasting, said, “Aidem’s approach, culture and professionalism are something that categorically stood out for us. We are happy to grant them the responsibility of revenue generation for all our channels. With the combination of local advertiser support driven by Padma and national support driven by Aidem, we are confident and best equipped to expand the horizon for holistic growth.”
Padma Balasubramani, National Head – Sales & Marketing, Kalaignar TV Network, added here, “We are very happy to work in synergy with Aidem, a reputed marketing solutions company. Our advertisement sales efforts combined with Aidem’s strategy and strong national implementation will build a successful advertising revenue line for Kalaignar TV Network, thereby emerging as a force to reckon with in this fiercely competitive marketplace.”
According to Antony Thirunelveli, Programming Head, Kalaignar TV Network, “This collaboration with Aidem is perfectly timed with our ambition to become the No. 1 channel in the Tamil market. Their effective and result driven marketing solutions will enableus to aggressively activate our programming plans in order to make a serious leadership play in the Tamil Nadu market through our network channels.”
Pradeep Hejmadi, Group CEO, Aidem Ventures, commented, “We are honoured to be granted this responsibility and are committed to ensure that we carve out a respectable market share for the network. We are prepared to approach sales with a thought-out strategy for each channel in the respective genre and most importantly offer a mutually beneficial association to our advertiser and agency partners.”