Aidem Ventures broadens its international presence; appointed to handle ad-sales for South Korea's KBS World

The channel is being distributed and broadcast via pay TV operators all around the world, including Reliance Big TV in India.

Announcing the appointment, Tae-Ho Sung, Senior Manager, Channel & Content Business - KBS said "KBS is very happy to sign a deal with Aidem Ventures for media sales of the KBS World channel in India. In the years to come, we will be steadily developing the local advertising business into a significant revenue source by jointly teaming up with Aidem Ventures and Coast Road Media." KBS World was represented in this transaction by Stuart Tenzer of Coast Road Media LLC.

Neena Dasgupta, Head ' International and Digital Businesses, Aidem Ventures said in a statement, "We are pleased to include KBS World in our steadily increasing bouquet of international offerings to global Indian advertisers. The presence of KBS World shall further enhance our sales bouquet to advertisers and agencies. Besides, the association will also help KBS efficiently and effectively leverage our robust media sales revenue management, our broad base of relationships and our extensive domain knowledge and expertise, thus making it a mutually beneficial arrangement."

As the first decade of the 21st century ended, India-South Korea relationship has grown in almost all dimensions ' political, cultural and economic. With the establishment of the Free Trade Agreement between the two counties, Korean companies such as LG, Hyundai and Samsung have established manufacturing and service facilities in India, and several Korean construction companies are involved in the many infrastructural building plans in India, such as the National Highways Development Project. This has resulted in the development of a small but significant community of Korean professionals and their families' who now work and live in India. As both countries have identified a convergence of interests, the seeping in of South Korean media into our country is bound to strengthen the foundation for deeper cultural ties.