Aidem Ventures wins revenue mandate of Music F-Fatafati channel

Bengali music channel, Music F-Fatafati, has recently announced a sales alliance with ad sales representation house, Aidem Ventures.

Commenting on the tie-up, Alok Rakshit, Business Head, Aidem Ventures, said, “Since the Bengali audience is culturally inclined, the music genre dominates West Bengals’ viewership that entices the advertisers, broadcasters and media planners alike for their brand promotions. Music F-Fatafati, within a span of two years has created an ineffaceable impression in the minds of the viewers and music enthusiasts in West Bengal. With a TG of 15+, Music F-Fatafati will be a huge opportunity for the brands to reach out to the young audience as well. We are certain that Aidem’s prowess in the West Bengal market will now surge with Music F-Fatafati. Also, we at Aidem will only aim at raising the bar for Fatafati going ahead, leading to a mutually beneficial partnership.”

Promoter of Fatafati Music Channel, Siddharth Mishra, added here, “The level of professionalism and product knowledge with which Aidem teams represent their channel partners in the national market is noteworthy. This, coupled with their prior experience in handling music and Bengali news television brands, made Aidem an appropriate choice. I am sure Music F-Fatafati will benefit from this partnership and unleash its true potential as a valuable advertising platform.”

Music F-Fatafati, launched in 2014, is the only 24-hour Bengali music channel that has three hours of original 3D animated content. The animated characters of Jogai, Madai, Pappi Da, Blackie Bhai and Jhalmuri have become household icons in West Bengal. Latest Bollywood tracks dubbed in Bengali, Bengali chartbusters and classics, Twitter integrated music shows and non-stop entertainment are some features that culminate into the channel’s content. The channel is available across all major DTH and MSOs like Tata Sky, Airtel, Dish, Hathway, and Siti Cable, to name a few.