AIFF signs WordsWork Communications Consulting as PR partner

The All India Football Federation (AIFF) has recently signed with WordsWork Communications Consulting as their PR partner. The main focus of this partnership will be on strengthening communications for the governing body of football in India.

The All India Football Federation is the governing body for Football in India and is an affiliated Member Association of FIFA and AFC. The AIFF strategises as per the pyramidal structure right from the Grassroots to the Golden Baby Leagues to the National tournaments, the Leagues and eventually to the National Teams – both Women’s and Men’s, all of whom are ably supported by coaches, coaches, and all core federation team working from back office.

AIFF General Secretary Kushal Das said: “It is necessary to position football correctly as one of the premier sports to reflect the growing popularity of the ‘beautiful game’ in India. Adding a fresh outlook towards our communication strategy is very important. We are pleased to welcome WordsWork PR on board with us and look forward to a fruitful partnership together.”

“It is a matter of great honour for us to join hands with the AIFF and continue to make our mark in the sports communications industry. We are keen to integrate ourselves as an extension of the AIFF communications team and provide value-based solutions. As the AIFF’s PR partner, we we will focus on reinvigorating the federation-led communications approach for football in India,” said Neha Mathur Rastogi, Founder of WordsWork.

Founded in 2009, WordsWork has carved a niche for itself as a specialised communications consultancy, providing a full range of communication services with an emphasis on public relations, content marketing, social media, events and cross collaborations. Key clients include: Laureus, JSW Sports, Delhi Capitals, Hockey India, Mumbai City FC, Special Olympics Bharat, and now AIFF among many others.


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