AIM's engagement study bags FIPP Research Awards in London

The Engagement Study by AIM (Association of Indian Magazines) has won the extremely prestigious award for Best Research conducted by any National Association at the FIPP Research Awards 2012. The citation was given to AIM by Chris Llewellyn, President  & CEO of FIPP and Kathi Love, President & CEO of US market research company GfK MRI, on 29th May, in London, United Kingdom. Gfk MRI also sponsored the awards dinner. The overall winner for the category was the entry by the Spanish Association.

 

Commenting on the win, Chris Llewellyn, President & CEO of FIPP, said "The jury was impressed by the insights that the survey provided and the technical excellence of its methodology. The survey has demonstrated the key underlying strengths of the magazine medium, explaining why magazines are such an effective medium for advertisers. The judges felt that the survey deserved the international recognition it is receiving."

 

Interestingly, the international recognition that the survey has received will be included in a forthcoming book 'Proof of Performance: The Case for Magazine Media'. The book which is authored by Guy Consterdine,  Research Consultant to FIPP will  also have an action code that will enable readers to play the video on their smartphones.