banner image banner image

AIPL ABRO Pushes Mothers To Take Control Of Their Lives

AILP Marketing Pvt. Ltd. Is celebrating the life and presence of mothers in our lives. A figure who continues to remain an immovable pillar and an anchor of sorts in our lives, through all the chaos, the company is recognizing these powerful figures in our lives through an emotionally charged and captivating CSR program titled –  #MomTheWarrior

The program salutes the sacrifices of mothers for their respective families since the day they get married. In a country like India, where women are married off at a young age and are forced to give up their jobs for the benefit of the family, a campaign such as  #MomTheWarrior empowers the women who work relentlessly and sacrifice their own goals and ambitions to allow their children to bloom instead. The campaign aims to empower and celebrate women who chose to rise above the social norms and continued to work while also balancing family life and responsibilities.

At the launch of the campaign, Mr Ajit Gupta (MD) AIPL GROUP said, “We took the initiative to empower and employ mothers by offering them a second shot at working on their own terms. Introduced under the umbrella campaign ‘ #MomTheWarrior’, this campaign revolves around women who did not think twice before putting their family before their career. We want to give these women their own identity, a chance to take control of their lives – a prayer of sorts for women around the world that it’s never too late to chase your dreams and to rise above societal norms that subjugates their freedom.”

During the lifetime of the program, mothers would be working closely with potential clients and coordinate between departments during the execution of a plan. Another aspect of this campaign would allow women to do primary and secondary research while also compiling customer feedback for the organization.

This would not only enable these  #MomTheWarrior to earn but will also invigorate them to develop a skill set that will be useful to them on their journey ahead.

This is a great initiative proposed, planned and executed by AIPL ABRO on Mother’s Day to promote Women Empowerment. India needs more and more mothers to follow their dreams and that is what AIPL ABRO is working towards.


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising