AIPL ABRO Unveiled Kapil Dev As Brand Ambassador At Their Annual Meet

AIPL ABRO organised its AGM Meet at Hotel Crown Plaza, Greater Noida, Uttar Pradesh on March 3rd 2019. During the event, AIPL ABRO announced Mr. Kapil Dev - the veteran cricketer - as the new Brand Ambassador who will endorse the products and core values of the company. The wisden Indian Cricketer of the Century will be seen endorsing the products of the company across multimedia channels. As the brand ambassador for AIPL ABRO, Kapil Dev will participate in all major brand and product promotions like Zorro Bond, Zorro Fix and Masking Tapes. The relationship will include participation in events such as new product launches and trade events.

Speaking to the audience, Mr.Chanan Rohiwal (COO, AIPL) said, "AIPL ABRO is the market leader in the category of products like Zorro Bond, Zorro Fix and Masking Tapes and it continues to play the role of creating a market for modern & advanced methods and products. This involves creating custom tailored customer experiences through messages that are relevant, persuasive and delivered in a memorable way. AIPL ABRO is the leader in the hardware category like Kapil Dev was in the world of cricket. It's a perfect 'jodi' and who better than Kapil Dev to deliver this more convincingly, as he is not just admired, but has immense credibility."

Speaking about his association with the brand at the event, Kapil Dev who led the 1983 cricket world cup Indian team said, “I feel honoured to be associated with AIPL ABRO which has taken up a huge task of organizing hardware industry. They continue to do brilliant work with the help of creative and advanced innovations in the Hardware, Construction Chemicals and Car-Care sectors. They are moving forward with the aim of building India’s largest company. Also, the passion and zeal to do something is a basic need that is required to achieve such goals and this factor has always motivated me to come in touch with companies that are advancing this goal. The company has already marked its presence worldwide after associating with ABRO Inc”.

 For nearly 75 years the ABRO name has been synonymous with quality in the industrial, automotive and consumer market place. With distribution in over 175 countries, ABRO Inc. has attained worldwide recognition and prominence for the excellence and competitiveness of its products. ABRO is the market leader in manufacturing ‘Automotive Paint Masking Tapes’ in India and very popular in the auto care industry.

AIPL Marketing Pvt. Ltd popularly recognized as AIPL ABRO is a key player in the adhesive tape market. With over 30 years of experience, AIPL ABRO enjoys a strong reputation with the ABRO masking tape being synonymous with masking tapes among carpenters. The core strength of the organization is in identifying consumer gaps and evolving creative and practical solutions to bridge them with a belief to take up challenges and impact consumers.


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