AirAsia ropes in Diljit Dosanjh for new brand campaign

AirAsia, the most preferred low-cost carrier today announced their association with Diljit Dosanjh for their new brand campaign ’Har dil bole udippa.’ With the launch of this campaign in association with Diljit Dosanjh, AirAsia is encouraging more and more people to fly. This campaign aligns well with AirAsia’s tagline, ‘Now everyone can fly.’

AirAsia has launched a peppy music video starring Diljit Dosanjh. 

Speaking about the new campaign, Sanjay Kumar, COO, AirAsia India, said, “We are very delighted about our association with Diljit Dosanjh. The idea behind roping in the Bollywood superstar, for our new campaign, is to reach out to the masses across India, considering his popularity amongst people of all age groups. As one of the most preferred low-cost carriers, we stand by our vision of serving people who are currently underserved with poor connectivity and high fares. AirAsia is a brand that is guest obsessed and we deeply understand what our guests want and aim to give them more than what they expect.”

Talking about his association with AirAsia, Diljit Dosanjh mentioned "It's a great feeling to be associated with world's best low-cost airline, for a campaign that urges people to fly, debunking the age-old myths related to flying. Entrenched with the brand ethos of taking flying to everyone, it was a lot of fun shooting for the campaign"