Aircel and Micromax launch 'Canvas Beat' - a 3G music smart-phone

In its commitment to offer wide range of capabilities on 3G to its customers, Aircel, the mobile service providers, has launched industry’s first 3G music smart-phone – Canvas Beat – offering unified music experience with technology powered by Micromax. Bundled with a bouquet of attractive offers and benefits, the smart-phone will be exclusively retailed by Aircel only for its customers.

Anupam Vasudev, Chief Marketing Officer, Aircel, said, “Aircel has always been at the forefront of data revolution by offering innovative products and services to its customers. The upsurge in 3G data requires smart-phones and devices of a substantial screen size and relevant content and applications. We are delighted to launch Canvas Beat, industry’s first 3G music smart-phone which is packaged with right content developed especially for music lovers and will offer unified music experience to them.”

The Canvas Beat smart-phone offers Enhanced 3D inbuilt surround speakers, free Head set and earphone, free songs for limited period and Large IPS screen for clear visual display. This will enhance the experience of listening to music on mobile handset by many folds. The 3G smart-phone comes with a unique offer to attract music movers, consisting of full talk time, free data benefits high end music headsets, and an Aircel music app installed in the handset and gives user the benefit of 1000 free songs. The smart-phone will be available at all Aircel stores for a special price of Rs. 9999.

Some of Canvas Beat’s specifications include - Device configuration - 3G, 5” screen, 1.2GHz Quadcore Processor, Android 4.2.2 Jellybean, 8MP Camera, Sleek design and unmatched sound output. Benefits that one can derive from Canvas Beat include- Full talk time of Rs. 118 on a recharge of Rs. 118, Local Calling & STD calling @ 1p/sec for 6 months, 1GB Data (2G/3G) per month for 30 days, ISD calling benefits, Free 1000 songs through Aircel app, High end headsets.

Speaking on the launch, Vikas Jain, Co-Founder, Micromax said, “Being a leading consumer brand, we have always aimed to develop customized products and services which act as solutions to the needs of the fast-evolving consumers. With the launch of Canvas Beat, Micromax reinforces its commitment to democratize technology for the masses by collaborating with Aircel to offer our consumers exciting data packages, thus driving data usage in the country. This partnership will prove to be an amalgamation of Aircel’s data offerings and Micromax’s hardware capabilities, enabling millions of Indian consumers with seamless connectivity.”