Aircel launches digital engagement initiatives with Chennai Super Kings
As the Indian Premier League (IPL) fever rises yet again to grip the nation, Aircel today announced its digital engagement initiatives for the Chennai Super Kings (CSK) fans in line with its recent ‘Aircel 1+3’ offer especially for the technology savvy youth. In this eighth edition of the IPL, Aircel, the proud sponsor of the CSK, has extended its ‘Aircel 1+3 offer online and is giving all fans a chance to win two grand prizes- a once-in-a-lifetime opportunity of meeting the CSK stars along with three friends for a group selfie and a golden chance to win ‘Toss with the Captain’. Fans can log on to www.aircel1plus3.com, a comprehensive and ultimate online battleground for all CSK supporters, where they will be guided through two contests- Super Fan and Super Friends. The microsite has been designed and created by Aircel’s digital agency Digitas Lbi.
To win a chance to meet CSK stars with three friends through the Super Friends contest, all social enthusiasts need to upload their crazy pictures, videos or selfies on the microsite and urge their friends to give them maximum votes. In the Super Fan contest, meant for all social influencers, the participant needs to create a unique ‘Aircel1plus3’ hashtag (for example ‘#AircelAnuPlus1) and try and popularize it among their friends and followers on social media to stand a chance to win ‘Toss with the Captain’. The participants can also use the tools available on the microsite, such as Poster Creator, to gain more popularity. To make the competition more interesting, the live leaderboard on the microsite will give real time update on how each of them is faring against their competitors.
Speaking at the occasion, Anupam Vasudev, Chief Marketing Officer, Aircel said, “Taking cognizance of India’s demographic dividend, Aircel is thrilled to launch its digital engagement initiatives. As a brand, we have always reached out to the youth, our key target segment, in the manner most relevant for them. Aircel has a strong digital engagement strategy and now with our digital offerings for CSK, we want all CSK fans to celebrate cricket at its best and enjoy this sport like never before. The grand prizes- meeting the CSK stars with friends for a group selfie and ‘Toss with the Captain’ are opportunities of a life time and we are confident that by presenting these to our customers, we will add that extra joy in their lives. By extension – we want to make them do a little extra for their friends as well.”
“What good are engagements if they fail to entertain many? So, staying true to the core communication ‘Aircel1+3’ offer, we have created innovative digital activations that will resonate unlimited excitement & entertainment with a wider audience,” said Partho Sinha, National Creative Director, DigitasLbi, India.
Aircel is also offering customers an exciting chance to win 800 match tickets at various locations in India and CSK merchandize through various online (Twitter and Facebook contests) and offline promotions. The recently launched ‘Aircel1plus3’ offer enables all existing pre-paid subscribers who recharge with Rs. 69, Rs. 109 or Rs. 209 get benefits such as full talktime, Aircel minutes and Data usage equivalent to the recharge value. The new campaign TVC also went on air on March 22, 2015.