Aircel launches first of its kind service 'Gramin Healthcare Line' in Odisha

Reiterating its unwavering focus on innovation and to bring a meaningful service to its customers, Aircel, one of the leading innovative service providers in India, in association with Gramin Healthcare, today launched Primary Care Health Helpline “Gramin Healthcare Line” for its customers in Odisha. Aimed at servicing the Rural and Semi-Urban customers in the state, the helpline will empower the customers with an easy access to quality and professional healthcare.

The first-of-its-kind service will help a great deal for people to get maximum convenience for their medical needs from their mobile phones. The service will be the gateway for a large of number of people to connect with a system that gives access to a wide network of service providers in the healthcare domain, tremendously helps people save money and time running around in search of the best treatments and doctors that’s almost always unaffordable, get opinions about peoples’ illnesses by specialists. Aircel customers need to dial a short code 55557 chargeable at Rs. 6 per minute to activate the service.

Rajiv Gupta, Circle Business Head - Odisha, Aircel, said, “Aircel considers its responsibility to make its robust network useful for the welfare of its customers, and hence, the service was brought on the network in partnership with Gramin Healthcare. India spends 4.2% of its national GDP towards healthcare goods and services compared to 18% in US. A staggering 70% of the population still lives in rural areas and has no or limited access to hospitals and clinics. One of the ways to fix the problem is to look at innovative avenues and develop services like ‘Gramin Healthcare Line’ which will take care of the primary health needs of the people. This will also give easy access to people to effective healthcare, guidance, convenience and is affordable for the masses.”

Aircel’s ‘Gramin Healthcare Line’ is available for customers across Odisha, however, the physical consultations are available in 6 districts of Odisha as of now – Puri, Cuttack, Jagatsinghpur, Kendra Pada, Nayagarh and Khurda.

Suhita Banerjee, Chief Operating Officer, Gramin Healthcare, said, “With a vision to transform healthcare delivery, providing affordable and consistent quality healthcare services, Gramin Healthcare is introducing a unique model of assisted telemedicine supported by a trusted and well-connected network that would empower the common man with one stop access to health care services.

Talking about the service “Gramin Healthcare Line”, Ms. Banerjee, said, “We are happy to be associated with a brand like Aircel as a part of our efforts towards democratizing healthcare and reaching out to the masses for creating a healthier India. To support the service offered by Aircel, we have Gramin Healthcare Centre Lines which are supported by fully operational & dedicated Healthcare call centers network. These lines are operated by trained healthcare professionals and provide immediate online medical advice and treatment options, to the callers”.


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