Aircel partners with NDTV to provide regional news content
With smartphone proliferation at an all-time high, demand for regional content has witnessed an upsurge. Catering to this consumer sentiment, Aircel in partnership with NDTV today introduced an IVR and SMS led service, Hyperlocal News – My City My News. The service aims at offering local, national and entertainment news in English, Hindi, Bengali, Assamese, Bhojpuri and Tamil to Aircel subscribers.
Aircel consumers can subscribe to this service by dialing 51111 (toll free shortcode) and gain information in regional language through IVR. Available at a cost of Rs 36 per month, the service will also provide users with latest and breaking news as daily SMS alerts.
Anupam Vasudev, Chief Marketing Officer, Aircel, commented, “India is a diverse country, wherein we find multi-lingual people residing across regions. This product is specially aimed to help people remain connected to their roots. We believe in the high potential for regional language content in India and our partnership with NDTV will serve our customers better and cater to their needs. The increasing availability of content across streams in local language will act as a catalyst for consumers to learn and lead a knowledgeable and informed lifestyle.”
“Launching of My City My News is a step by NDTV to bring relevant news in regional languages to our consumers across India. Starting with English, Hindi, Bengali, Assamese, Bhojpuri and Tamil, we plan to add other languages soon. Enhancing our content delivery across mobility platforms continues to be our core focus. We have widened our network of news resources to be able to deliver breaking news, news updates from the various regions as they happen. We look forward to our partnership with Aircel for delivery of hyperlocal content via IVR, SMS and growing the opportunity together,” said Shyatto Raha, Managing Director, NDTV Worldwide (NDTV Group of Companies).