Airtel launches new brand campaign

Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today rolled out a new brand campaign. “The Airtel 5G Plus” campaign focuses on three critical aspects that make Airtel 5G Plus distinctive. These include: 

the best speeds, up to 30 times faster than 4G

technology that’s accepted the world-over

a network that is kinder to the environment. 

The campaign highlights the clear advantage and limitless possibilities that Airtel 5G Plus offers to its customers in a very contemporary manner. Click here to watch the TVC link Airtel 5G Plus: Superfast speeds, now on the go. - YouTube 

Shashwat Sharma, Director of Consumer Business, Bharti Airtel, on being asked to comment on the campaign had this to say, “I would first like to take this opportunity to thank our 10 million happy 5G users who have embraced ultrafast Airtel 5G Plus. Customer obsession is what drives us at Airtel and we have taken the lead to simplify the new technology and get our customers to experience the real difference of 5G. Airtel 5G Plus, while delivering incredible speeds and the best voice experience, will work on all 5G smartphones and be kinder to the environment. Additionally, all our customers will be able to enjoy the advantage of 5G services using their existing SIMs at no additional cost. We invite more and more customers to experience the power of limitless possibilities on Airtel 5G Plus.” 

The TVC campaign has been conceptualized by DDB Mudra and produced by Equinox Films. The Airtel 5G Plus TVC has been dubbed in 12 languages and will be localized for audiences all across the country as it is rolled out in full strength. The 360-degree, high-decibel campaign will be extensively seen across diverse mediums like Television, digital and OOH over the next few weeks.

Commenting on the film, Ram Madhvani, Founder & Director, Equinox Films, had this to say, “The thing I’ve learnt in advertising is that it’s not just about ‘what’ is being said or ‘how’ it’s being said but also about what the audience ‘feels’ when it ‘sees’ any piece of communication. Our film is an example of this. We have tried to create a visceral experience for the audience to create a feeling of speed and future-ready technology which is what Airtel 5G Plus is actually about.”

In the last one year, Airtel has demonstrated the power of 5G with a host of powerful use cases that will change the way customers lead their lives and do business. From India’s first live 5G network in Hyderabad to India's first private 5G network at the BOSCH facility in Bengaluru to partnering with Mahindra & Mahindra to make its Chakan manufacturing facility, India’s first 5G enabled auto manufacturing unit, Airtel has been at the forefront of 5G innovation.