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Airtel & MTV launch online treasure hunt

Airtel MTV Booty Call', the latest digital initiative by MTV India in association with Airtel, gives a chance to its viewers to win some "fast booty'! This online treasure hunt consists of 6 levels - 5 online and a finale on-ground, all over a period of 10 weeks. The final winner takes away a whopping Rs.10 lakhs! All you have to do is log on to www.mtvindia.com/bootycall and join the race!

Once that's out of the way & you are registered, you have to take part in a series of activities which will be enabled every 5 days. The activities include challenging quizzes and picture puzzles. For all those social networking enthusiasts, "Airtel & MTV present Booty Call' will involve using Google Maps, Facebook, Twitter and mobile. Each activity lends you a score and the top 5 scorers will have to compete in an on-ground treasure hunt in Level 6.

Log on to watch your task master, MTV VJ Ayushmann as Karan Malhotra, a multi-millionaire who will teach Gen Y how to make money the easy way.

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