Airtel, MusicBlaze top most watched ads on YouTube India in Q3 2017

YouTube has released the Q3 2017 India Ads Leaderboard, a list of the top ads that Indian audiences consumed the most during the third quarter of the year. These ten ads clocked an astounding 3.5 million hours of watch time, with mobile devices accounting for 69 per cent of total watch time. As per App Annie, every month, 180 million Indians are watching YouTube on the mobile. 

Long format ads have emerged as the winning formula for Indian viewers this quarter. Five out of the 10 most watched ads in the quarter were over one-minute long. This clearly points to audiences’ willingness to invest their time and attention on ads that are narrative-driven – Xiaomi, Oppo, Panasonic, Droom and MuscleBlaze all capitalised on this. 

Oppo and Panasonic also played up on the Diwali mood. Anticipating consumer demand for electronic gadgets during this festive season, Oppo’s new six-and-a half minute ad for F3 device garnered close to 30 lakh views in around 20 days. 

Here are the top 10 most viewed ads of Q3 2017 on YouTube: 

#1 “Unused data will be added back next month - Airtel Postpaid Promise”

Airtel India

#2 “Tum NahiSamjhoge | Saluting The True Spirit Of Fitness”

MuscleBlaze

https://www.youtube.com/watch?v=spL43jL6gos

https://www.youtube.com/watch?v=JG9Ii3MyOzw

#3 “EMI Network”

Bajaj Finserv

#4 “Kyuki Diwali SirfEkTyohaarNahi Hai" Ft. Piyush Mishra”

Panasonic Smartphones

https://www.youtube.com/watch?v=DQ3i5x5fgOo

https://www.youtube.com/watch?v=6_-1ZJgd_ms

#5 “Neha's Secret Is Out!”

Flipkart

#6 OPPO F3, Your Best Diwali Gift

OPPO Mobile India

https://www.youtube.com/watch?v=Pa3nh4F85Kk

https://www.youtube.com/watch?v=U9dmjfTOmpo

#7 #NoMiWithoutYou | 5 Mn celebration for Redmi Note 4

Xiaomi India

#8 ICICI Bank Money2India - 'Transfer BharoseKa'

ICICI Bank

https://www.youtube.com/watch?v=A8GKkKpi42M

https://www.youtube.com/watch?v=WCR81C8NLM0

#9 Bittujiki Beemer

Let’s Droom

#10 DUREX JEANS TVC

Durex India

tps://www.youtube.com/watch?v=kS5Jzui7WJc

https://www.youtube.com/watch?v=85ae8GebZLU

The YouTube Ads Leaderboards showcases the most creative ads that people choose to watch. The list represents the top 10 ads on YouTube in India that resonated most with audiences over the past month and celebrates the brands that performed best through a combination of popularity and promotion.

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