Airtel releases its first campaign video for awaited Airtel Black

After releasing the first ad for its Airtel Black offering, Airtel is banking on this word. It's hailed as "India's first all-in-one solution for homes," and it allows Airtel customers to combine their Fiber, DTH, and mobile services into a single plan.

The commercial depicts a harried man who is responsible for responding to each family member's complaints about slow internet, unresponsive cable guys, lack of wi-fi access, and unpaid phone bills.

While he claims to be the house's "chief everything officer," a voice-over informs him that he is not and proceeds to show the Airtel Black offering.

'Airtel Black is another step in our obsession for solving our customer problems at Airtel,' says Shashwat Sharma, Director – Marketing and Communications, Bharti Airtel, according to the company's website. 'As our customers navigate their lives in the new normal, this directly addresses their need for convenience and peace of mind.'