AIS Glass takes a unique route to help you find your match this Valentine's Day.

Asahi India Glass Ltd (AIS), India’s leading glass manufacturer in consumer, architectural and auto glass segments celebrated Valentine’s Day this year by releasing an unusual video for the architectural / interiors segments.

We all know 14th Feb is the day to celebrate finding the perfect partner. Does this apply only to our better halves? To break this stereotype, AIS decided to find the perfect glass match for its audience. The #FindYourPerfectMatch video launched on Valentine’s Day did just this!

After a week of building up to the video via posts on social media that introduced five characters- the personifications of five of AIS’ most popular products that worked wonderfully, we launched the video on Valentine’s Day morning. The video gave you an insight on why the particular glass would be perfect for you- matching it with your needs.

What was so different about this? The video spoofed the famous match making app ‘Tinder’ and showed the different kinds of people/glass you can choose from. Creating a mockup of the app interface, and naming it ‘Finder’, a lady’s whole experience getting to know the 5 bachelors was shown, along with who her final pick was and why.

Due to the relevance of the video during the season of love, the video quickly gained some great reach during the first 24 hours itself and garnered more than 21K views on Facebook and more than 5K views on YouTube in the first week itself, unusual for DVCs in this segment. The engagement on the video was also high, and it was shared by several people.

To further promote the video and to give AIS a push in a fun direction, there will also be fun contests, blogs and engaging posts on social media that focus on ‘Finding The Perfect Match’ for yourself does not always mean the right spouse or partner!

Commenting on the campaign, Kiran Lulla, Head of Brand Management at Asahi India Glass Ltd. (AIS) said, “Digital Marketing today facilitates Interaction with our Target Audiences. It's not just about building communities anymore; it's about constantly engaging your TG. Find your perfect match campaign is one step towards that goal. This video was unlike anything we have done before, and we look forward to being more experimental in the future.”

Speaking about the campaign, Rajiv Dingra, Founder and CEO of WATConsult said, “We were glad to see AIS take such a bold step. As a digital agency, we enjoy taking risks and tackle unconventional routes to deliver exceptional results for our clients. We are very happy the campaign worked well."