Aisle's survey: 90% youngsters ready to tell families on finding partner through a dating app
Aisle, India’s second most downloaded dating app and a market leader in high intent dating has conducted a survey to understand the dating behaviour of young people. The survey was conducted with almost 20,000 people between the ages of 18-35. As per the findings, almost 90% young people are now comfortable telling their families that they met their partner on a dating app.
Indian families are evolving and are becoming more accepting of their children's dating life. This is revealed by the fact that almost 83% of respondents believe their families are welcoming of their dating lives. According to the survey, 70% of respondents said they would introduce their partners to their families within a year of dating. 63% of respondents said that they would discuss their relationship with their moms, which goes by the common wisdom that mothers are everyone's go-to person.
Family validation appears to be a significant marker for Indian women when picking a partner as 61% of women said they won't date someone their family doesn't approve of. However, 72% of men are fine with having a partner that their family doesn't approve of. 35% of respondents believe their parents would consider financial background and security important while picking a partner. However, 92% of respondents said compatibility is the most important factor in deciding a partner.
Commenting on the survey Able Joseph, Founder and CEO, Aisle said, “Our vision behind launching Aisle was to find a middle ground between matrimonial and dating apps and we have worked on this goal from day one. We don’t subscribe to the ‘gamified swiping culture’ and value quality over quantity, which reflects in the kind of response we have seen. At Aisle, we understand desi romance and take pride in being an enabler of relationships. No greater joy than helping our members meet someone special on Aisle.”
Early this year, Aisle launched ‘Arike’, India’s first vernacular dating app for Malayalees residing in and out of India. The success of Arike, led to the launch of ‘Anbe’ and ‘Neetho’ for Tamil and Telugu audiences, respectively. Aisle has been expanding its portfolio from region-to-region, in order to tap the segments where the proposition to build high intent dating apps exists. Recently, the company announced that it has crossed a 6.5 million user base on its portfolio of apps.