Programmatic is expected to be 66% of total display spends by 2020: ZOG

Digital is not a media in itself: Mark Henning, Millward Brown

We have galvanised stronger emotional connect with listeners:Abraham Thomas

Stormers Decision making has to be intuitive & instinctive: Anisha Motwani

Ogilvy's End Acid Sale campaign - when an ad turned into activist

Effectiveness has got all the agencies together: Ajay Kakar

Our priority is to build English entertainment in urban markets:Yagnik, AXN

India is 5th biggest contributor to global ad spend growth: CVL Srinivas

Consumers are seeking product knowledge': Neelima Burra

'Our plays would be available across media': Shailja Kejriwal

We have aggressive targets for increasing share of advertising: GD Singh

Consumers are becoming more choosy: Oliver Mirza