Our client acquisition strategy is rooted in reality-based performance mktg: Pradeep Kumar

We expect another strong festive season with around 20% growth: Mohit Khattar

Pragya Bijalwan on how Crompton is fortifying its digital strategy

We stay away from pure endorsements if there’s no larger brand connect: Vishal Subharwal

Yes Bank had a rough patch in between, but we are doing very well now: Nipun Kaushal

It as an evolution of an existing brand: Rahul Dayama on Urbanic’s brand revamp

M5 Entertainment backs Parineeti Chopra’s investment in Clensta

We’re actively investing in performance & digital marketing techniques: Amit Mathur

Zoher Kapuswala on how Ferrero India keeps its marketing strategies innovative & unique

Vernacular marketing enables brands to establish a sense of belonging: Devarshy R Ganguly

How Dunzo’s marketing strategy strikes a balance between consumer love & brand integrity

How audio & smartwatch brand Wings is creating impactful retail experiences