This year an increasing number or brands have tested cookieless solutions in an effort to future-proof their targeting effectiveness for the post....

There is excitement in the air over the dizzying numbers of the IPL media rights for the 2023-27 seasons. The market is abuzz with the mammoth value....

In a series of tweets, Jay Shah, Secretary, Board for Control of Cricket in India (BCCI), announced all the winners of the IPL media rights packages....

The ZEE Group was one of the contenders for the Indian Premier League (IPL) media rights for the 2023-27 seasons. Speaking on the IPL media rights....

Disney Star has secured the exclusive television rights package for the 2023-2027 Indian Premier League cricket seasons with a winning bid of Rs....

The e-auctions of the media rights for the 2023-27 period of the Indian Premier League (IPL) are over and the TV and Digital rights alone are said to....

MakeMyTrip, India’s first Unicorn, took 10 years to become one in 2010. Since then, India has spawned a flurry of Unicorns, and businesses are....

Microsoft is retiring its old browser service, Internet Explorer, on June 15, 2022, 27 years after it was launched. Over the years, Microsoft had....

Authored by Deepak Pant, Managing Partner – Data Science, Publicis Groupe. Digital Economy Companies invest in media to drive growth. As a....

Rioconn Interactive, one of Ahmedabad’s leading full-fledged advertising and digital marketing agencies scores the branding and digital....

ThinkAnalytics, the market leading personalised recommendations and hyper-targeted advertising platform, and Shahid, the streaming service of MBC....

CP Plus, the global leader in advanced security and surveillance solution, has signed Grapes, an integrated marketing agency for its digital AOR....