Smaaash Entertainment Pvt. Ltd. (“SMAAASH”) has announced its exclusive partnership with Total Sports Asia (TSA). A global leader in....

In a historical day for Indian sport, 8 pioneers scripted a new chapter in the future of Kabaddi. Bidding for the world’s finest Kabaddi....

With the world’s greatest football tournament just around the corner, Sony Six, India’s premier sports and entertainment channel is....

The mega sporting event IPL is in its 7th season this year. Held between two nations high on cricket, IPL through its years of conception to....

The National Basketball Association (NBA) and Jabong announced the launch of the first official NBA online store in India, NBAStore.in. The....

WHSmith, for people across countries is best known as a chain of convenience stores at airports and railway stations besides other places across....

Reebok, a name synonymous to sports, fitness and now lifestyle has recently launched a new brand campaign, “Live with Fire” for Reebok....

HTC has announced their association with the GMR Group owned cricket franchise – Delhi Daredevils. The alliance formalizes HTC One M8, as....

JK Ansell Ltd. – A 50:50 joint venture between the Raymond Group & Ansell Ltd. today announced their association with the IPL Team :....

Starting the upcoming IPL season on a positive note, Kings XI Punjab today announced Tata Motors Prima as their title sponsor. The franchisee has....

In an effort to continue to strengthen ties with India and equity partner, Etihad Airways, the national airline of the United Arab Emirates (UAE)....

With IPL just round the corner, marketing activites have just begun to heat up. The Delhi Daredevils unveiled their jersey for the seventh edition....