Since 2009, Millward Brown experts from around the globe have offered annual predictions forecasting the hottest digital and media trends and....

Radio City is all geared to capitalise on the positive market sentiments post the Phase III FM auctions. The FM player recently launched AudaCITY,....

Business strategist, corporate speaker and columnist Anisha Motwani takes a fresh look at brands that have gone beyond the usual and tried and....

Ogilvy & Mather’s campaign, titled ‘End Acid Sale’, done for Make Love Not Scars, a non-profit organisation, created quite a....

Effies India Awards 2015 saw quite a few firsts. It was the first time that the judging process was held at a third city – Bangalore –....

The Effie Awards India 2015 saw Mullen Lowe Lintas Group, India put up a strong show. The agency was adjudged Agency of the Year and also walked....

Being a late entrant in the mutual fund space, Motilal Oswal Mutual Fund seeks to position itself as a challenger brand that wants to disrupt the....

To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to....

English entertainment channel AXN has undergone a brand refresh with a new positioning and a new look that was unveiled yesterday during the....

GroupM’s ‘This Year Next Year’ 2016 report, released on January 19, 2016, remains optimistic on India’s AdEx growth.....

Though the year 2016 started two days back, it is the first day in office for most of us in the new year, and hence here is wishing you a happy....

The ways in which brands connect and engage with customers are witnessing a transformation as are customer expectations. With customer....