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    Digital is not a media in itself: Mark Henning, Millward Brown

    Since 2009, Millward Brown experts from around the globe have offered annual predictions forecasting the hottest digital and media trends and....

    Top News Staff February 23 ,2016
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    Media
    We have galvanised stronger emotional connect with listeners:Abraham Thomas

    Radio City is all geared to capitalise on the positive market sentiments post the Phase III FM auctions. The FM player recently launched AudaCITY,....

    Top News Staff February 22 ,2016
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    Stormers Decision making has to be intuitive & instinctive: Anisha Motwani

    Business strategist, corporate speaker and columnist Anisha Motwani takes a fresh look at brands that have gone beyond the usual and tried and....

    Top News Staff February 12 ,2016
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    Exclusives
    Ogilvy's End Acid Sale campaign - when an ad turned into activist

    Ogilvy & Mather’s campaign, titled ‘End Acid Sale’, done for Make Love Not Scars, a non-profit organisation, created quite a....

    Top News Staff February 10 ,2016
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    Exclusives
    Effectiveness has got all the agencies together: Ajay Kakar

    Effies India Awards 2015 saw quite a few firsts. It was the first time that the judging process was held at a third city – Bangalore –....

    Top News Staff February 09 ,2016
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    Exclusive
    Creativity has to be used for effectiveness of clients: Arun Iyer

    The Effie Awards India 2015 saw Mullen Lowe Lintas Group, India put up a strong show. The agency was adjudged Agency of the Year and also walked....

    Top News Staff January 29 ,2016
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    Advertising
    We want to communicate a fund investing philosophy: Ramnik Chhabra

    Being a late entrant in the mutual fund space, Motilal Oswal Mutual Fund seeks to position itself as a challenger brand that wants to disrupt the....

    Top News Staff January 29 ,2016
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    AgVoice : The 15 mantras to be a good leader

    To be ‘Good Leader’, just adopt 15 basic and simple characteristics, says international business consultant Manish Behl. According to....

    Top News Staff February 01 ,2016
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    Exclusives
    Our priority is to build English entertainment in urban markets:Yagnik, AXN

    English entertainment channel AXN has undergone a brand refresh with a new positioning and a new look that was unveiled yesterday during the....

    Top News Staff January 25 ,2016
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    Exclusives
    India is 5th biggest contributor to global ad spend growth: CVL Srinivas

    GroupM’s ‘This Year Next Year’ 2016 report, released on January 19, 2016, remains optimistic on India’s AdEx growth.....

    Top News Staff January 20 ,2016
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    Exclusives
    Year 2016 - A Quick Look Ahead

    Though the year 2016 started two days back, it is the first day in office for most of us in the new year, and hence here is wishing you a happy....

    Top News Staff January 04 ,2016
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    Exclusives
    The Dawn of the Chief Marketing Technologist

    The ways in which brands connect and engage with customers are witnessing a transformation as are customer expectations. With customer....

    Top News Staff December 10 ,2015