Ajio Luxe presents Manish Malhotra at FDCI X Lakme Fashion Week

Manish Malhotra, who completed 31 glorious years in the world of fashion, showcased DIFFUSE, a new segment, under his eponymous label at FDCI X Lakmé Fashion Week on the 25th of March 2022, presented by Ajio Luxe. 

In an ever-changing algorithm of trends, the couturier’s future proves luxury with his bridge line to cater to the screen-scrolling cohorts. The resurgence of wild, fun, noteworthy vibrant colors and dynamic textures give an extra edge to every stylized design. The line is consciously priced for the youth demographic. 

The 'F' in fashion stands for fun, and Manish Malhotra hits the nail on stage with every eccentric print! When the looks logged in and out of the runway, they got screenshotted and saved to the minds of many. The color palette revolves around a galaxy of blacks, reds, pinks, purples, blues, greys, and gradients. An eclectic mix of music raved to the high spirit of 'back to normalcy’ post the pandemic. The comprehensive line paid heed to keen lovers of all that quirk and sass with a portion of the designer's classic glamour yet allowing for some self-expression, making every outfit special and celebratory.  

Showstoppers Gen Z It-girl Shanaya Kapoor and the millennial heartthrob Siddhant Chaturvedi joined the Diffuse force in emblematic editions. 

New definitions of traditions paved the way to the forefront of Manish Malhotra's show. In with the new - Separates like Bomber jackets, embossed ensembles, breezy kaftans, balloon pants with vests, bedazzled long fringe top, hand pained skirt, blazer dress, baggy oversized vibes, feather rimmed sarees, jackets with sharara, tube tops with gararas, pantsuits, sarong saree, and the brand's signature sequins saree refined for Diffuse, all styled in bijoux layered bags, and duffle bags, chunky bijoux accessories and expressive makeup. 

The unmissable Manish Malhotra's signature elements like metallic sequins, tassels, beads, feathers, Swarovski manifested the brand's Alter Ego. 

Manish Malhotra says “Diffuse invites the new generation into the world of bridge fashion. There's a long intrigue in an instant flash of prints. Ease in on couture and sign up to find your core!”

To celebrate the partnership with Manish Malhotra, Ajio Luxe, as part of the see-now-buy-now strategy, will exclusively retail the DIFFUSE collection that was showcased at the FDCI X Lakmé Fashion Week.  

The line is also available at all the Manish Malhotra Flagship Stores, Delhi, Mumbai, and Hyderabad and online at www.manishmalhotra.in

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