Ajit Gandhi moves to Fantom Bikes as Managing Partner

Mr. Ajit Gandhi, the game changer, wheeled Firefox Bikes to great heights of success. Changing his tack, the marketing mastermind is now behind the wheels of Fantom Bikes as Managing Partner teaming up with Sunil Varma, Anil Varma and Rakesh Varma. In his new venture, he is all set to script yet another story of extraordinary accomplishment.

Market observers are cocksure he would kindle the fire of unprecedented success again in his new role. He is being billed as a smart coup pulled off by Fantom Bikes. With his innovative marketing acumen and brand vision, he is expected to surely put Fantom Bikes on the fast lane of business expansion.  With him at marketing helm, the company is looking at a spell of unprecedented growth.

After his 21 years of stint with Firefox, Steelbird and Sterling Mr Gandhi will now focus on increasing the brand-preposition of Fantom Bikes in the consumer segment with his intellectual and innovative marketing and brand building strategies.

At his joining, Mr Gandhi said, “We are converging on building Fantom Bikes as a one-stop solution for every cycling enthusiast’s need. With an objective of empowering the riders and sustain their love for cycling, we offer best of products at affordable costs. We’re also aiming to promote Fantom Bikes as an efficient solution for two major concerns in India, Health and Environment.”

The objective of Fantom Bikes is to develop and design bikes with an unparalleled character. Bikes that represent the advantages of great technology combined with great design and comfort. The Design team of Fantom Bikes is based in Florida that works with the production at every step of the process - each team contributing its expertise to achieve perfection. Consistency in perfection and quality is thus a guarantee with Fantom Bikes.

Mr Gandhi has been the recipient of many renowned awards and one of them is - Best Innovative Retail Concept by Business Sphere and received a special recognition for 100 best franchising opportunities in India for expanding the Franchisee network of over 200 outlets with a presence in over 90 cities in India. Steelbird received the best automotive product of the year by Overdrive magazine under his guidance and supervision as an entrepreneur.

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