Akash Banerjee of Amazon to head entertainment and content vertical at Tata Neu
Amazon executive Akash Banerjee will head the content and entertainment division at Tata Neu which launched on 7th April, 2022. Banerjee had been looking after the marketing unit at the central mobile biz development division at Amazon and currently will manage the whole content vertical including content creation, P&L, and product marketing at Tata Neu.
Tata Neu is an unique app, which has been in the making for some time now, and will offer every solution from financial, electronics, health, to grocery, entertainment, booking flight tickets and holidays, connecting every Tata brand to its users. It will also be providing NeuCoins, which are reward coins to the users and can be won offline and online.
Banerjee has around 20 years of experience in a number of brands such as Hotstar, Voot, Star Sports, Amazon Prime, and others. He was leading marketing and advertising for Amazon Fuse, and was also with Viacom18 for five years.