AKQA from the WPP stable to set shop in India

WPP Group’s ‘Ideas and innovation company’ AKQA has announced the launch of its first office in India in light of its expansion plans within Asia.

The company which prides of excellence in engineering and creativity as its, opening in Gurgaon will play a pivotal role in that story say sources. The elite Engineering team will seamlessly integrate with AKQA global Creative teams to deliver world-class digital experiences for global brands across borders.

The initial phase will focus on AKQA’s deep relationships with the world’s largest platform vendors, and their already successful relationship with Adobe. Building upon already well-established excellence in delivery and creativity on the Adobe Marketing Cloud (AMC), Gurgaon will extend this capability and become the AMC Technology Centre of Excellence for AKQA.

AKQA Chief Technology Officer Ben Jones said: “It’s a proud moment for AKQA to be established in such a vibrant and exciting market. Focusing on Gurgaon as a Technology Centre of Excellence has enabled AKQA to further advance and scale our relationship with Adobe. AKQA brings something different to a highly skilled technologist than our competitors, everyone benefits: our clients, the market and AKQA.”

“Partnering with global companies like AKQA is strategic for Adobe as we continue to accelerate the adoption of our digital marketing solutions in new and emerging markets,” said Jay Sampson, Vice President of Global Sales at Adobe. “AKQA’s new office in Gurgaon represents exciting opportunities for both companies to provide world-class solutions, upon the Adobe Marketing Cloud, across the globe.”

Anurag Bhatnagar, Director of Client Services for AKQA in Gurgaon, said: “Consumer behaviour in India is changing rapidly, and our ability to drive cohesive, ideas-led experiences for brands across multiple touch points will remain the keystone of our DNA in India. I am truly excited and proud to be part of AKQA’s journey.”

With ambitious plans in motion, AKQA is already attracting the best talent and building the most incredible Engineering team. In true AKQA style, this is about being the best, not about being the biggest. The second phase is already approaching and will see the very best creative minds from the local market come together with simply beautiful design skills to digitally transform our clients’ businesses. 

Gurgaon will employ around 50 specialists by the end of the year. In June 2014 AKQA announced the opening of their office in Sao Paulo, Brazil. AKQA has 1,600 employees around the world.