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Akshay Kumar: The Khiladi pushing new frontiers with films & brands

From a dashing action hero, who can also dance, to goofy comedy roles to a flagbearer of Prime Minister Narendra Modi’s pet projects to a fitness icon – Akshay Kumar has worn several hats. Every cine fan knows about his non-film background – how Punjabi munda Rajiv Bhatia became a trained martial artist and worked as a chef and waiter in Bangkok, before entering Bollywood in the early ’90s.

He attained immense popularity with the Khiladi series of films and the ‘Khiladi’ tag got attached to Akshay Kumar’s name and continues till this day – well over 100 films and 29 years later.

Making his Bollywood debut with ‘Saugandh’ (1991), Akshay’s movie repertoire includes action, thrillers, comedy, romance and films with social messages. His movies – ‘Toilet: Ek Prem Katha’ and ‘Padman’ – covered important socially relevant topics.

Known for his tough fitness regime, Akshay does almost all his own stunts in his action films. He is also an accomplished Parkour artist.

In 2008, he hosted ‘Fear Factor Khatron ke khiladi’, aired on Colors. He founded the Hari Om Entertainment production company and Grazing Goat Pictures production company in 2012. In 2014, Akshay launched the TV reality show ‘Dare 2 Dance’. He also owns the team Khalsa Warriors in the World Kabaddi League. He recently launched a game – Fau-G – and also featured in Discovery’s ‘Into the Wild’ series with Bear Grylls. Akshay is currently busy shooting for his spy caper – ‘Bell Bottom’.

On Akshay Kumar’s special day, we extend our best wishes to him.

Brand Endorsements:

Akshay is the face of numerous brands; most of his advertisements belong to social awareness topics. From cooking oil to pipes – he has endorsed a wide range of products. His most recent advertisement was a social awareness campaign on Coronavirus.

 

PIB india: Coronavirus

Lodha

Fortune

Road kisike baap ki nahi:

No spitting in public places

Policybazaar

Twin pit technology

Glori soap

Nirma

PC Jewellers

Micromax Mobile

Kurkure

Fortune chakki atta

Dollar Club 

Social Media presence

Akshay has a updated social media presence with 45.1 million followers on Instagram and 38.8 million on Twitter. His profile includes everything - from his family pictures to movie star cast picture, social awareness to advertisements. To understand the overview data of Akshay we used data by Qoruz, an end-to-end influencer marketing platform with a database of over 300k influencers. 

Overview

 

Twitter overview

 

Twitter brand associations

 

Facebook Overview

 

Facebook Brand Associations

 

Instagram overview

 

Instagram Brand Associations

 

 

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