akudo urges its users to not save in an ironic ad campaign

To encourage more teens to develop good financial habits, akudo, a learning-focused neo bank, has launched an ad campaign with an ironic twist called “#NotSafeToSave”.

In the 30-second ad campaign, akudo brings into the spotlight its key feature of the “Savings Partition”, leveraging their USP as India’s first neobank that is empowering a generation of teenagers to be more money savvy. akudo aims to create financial awareness and encourage good financial behaviour amongst GenZ by tackling the problem at a grass root level and giving teens a platform to experience financial independence and acquire financial skills from a young age.

Conceptualised and produced by their in-house marketing team, the campaign exaggerates the amount of money one could end up saving with akudo’s lucrative saving offers. The ad opens in a run-down warehouse where a child has been held captive for ransom. Spinning away from traditional kidnapping stories, the kidnapper finds himself in a knot when the child’s father tells him to take the money from the kid itself since he has lots. The campaign is intended to be humorous in its treatment.

Commenting on the ad campaign, Lavika Aggarwal, Co-Founder, akudo said “The idea was to create a fun and engaging ad that appeals to the psyche of not just teenagers but parents too. With our marketing efforts we’re trying to reach out to GenZ through the mediums they enjoy the most. We hope to make finance and money matters a common household conversation.”

akudo recently launched its in-app currency, KUDOS, which makes the payment experience more rewarding for its users. The feature gamifies the financial learning journey by incentivising good financial behaviour like saving more, achieving saving goals, learning about investing etc.