Alibaba Group appoints Mindshare China as their Media Agency

Mindshare China has won the media account of the Alibaba Group. Mindshare will be leading all media planning and strategy for the group in China. 

The Alibaba Group is one the world's largest retailers and e-commerce companies and hence the competition for their business was definitely a tough one. 

According the media reports, it was Mindshare China's "provocative and innovative strategic solutions" and "comprehensive data tools" that gave them the upper hand. 

As the world's largest retailer and e-commerce company, the competition for the Alibaba Group's business was undoubtedly high. In the end, it was Mindshare China's "provocative and innovative strategic solutions" and "comprehensive data tools" that gave the agency the edge.