AliExpress appoints OMD as their global media agency for 2021
Omnicom Media Group's OMD has won the global media mandate of Alibaba Group's AliExpress.
According to media reports, OMD Shanghai led the pitch and demonstrated the agency's innovation in the use of data to understand consumer and media behavior. OMD will handle will be taking over media planning and buying for all AliExpress products through specialised teams in markets like Spain, South Korea, Saudi Arabia, Brazil and Poland. The central team will be based out of Shanghai.