ALIVE partners Delhi Press to give Augmented Reality experience to its readers

Alive, the augmented realty app by Times Internet announced partnership with Delhi Press Magazines - India’s leading publication house publishing leading magazines like Sarita, Grihshobha, Saras Salil among others. With this partnership, Alive marks its foray into, vernacular and Hindi print media. Now, millions of readers of bestselling Hindi magazines like Sarita, Grihshobha and Saras Salil would get access to an array of exciting videos, picture stories and other value added content via Alive mobile app. This partnership will also cover other popular genre magazines from Delhi Press Magazines like Kids story book Champak, literary magazine Carvan and automobile magazine Motoring.

Commenting on this V. Natarajan, Senior Vice President (Marketing & Corporate Strategy), Delhi Press Magazines said, “With Alive AR, we now have a great platform to syndicate print with digital content. We can now offer a wider variety of content in different formats - for example, videos on making a certain cuisine to readers of Grihshobha. We are one of the first publications in Hindi to leverage the Augmented reality app. We are sure our readers would love the experience.

Over last 18 months, Alive AR has been regularly augmenting print stories of TOI, NBT, Mumbai Mirror, Filmfare, Femina, Hello and Grazia.  More recently, Alive AR has also been adopted by leading publishing houses for popular and iconic media brands like Cine Blitz, Hi Blitz, Auto Car, Auto X, Maxim and Evo.

Adding more on this, Ajay Vaishnavi, Director, TimesMobile says – “We are in an exciting space. Some of India’s most popular publications have adopted Alive AR to augment their print content. Publications see this as an integral part of their digital strategy that facilitates seamless navigation between print and digital content. Content creators across the spectrum are now using Alive to reach out to their audience with value added content e.g. Videos, opinion polls, contests, picture galleries, social sharing etc.”

Delhi Press is one of the oldest media houses in India, publishing many of the most read magazines like Sarita, one of the most trusted family magazines with a readership of 25 Lacs, Grihshobha, the largest read women’s magazine in 8 languages with readership of 55 Lacs, Saras salil, the largest read magazine in India with readership of 38 Lacs and Champak, the most popular children’s magazine in 8 languages with over 40 lac readership. The group, which is in its 75th year of publication, also publishes The Caravan , the finest magazine in India on politics, culture and business.

ALIVE is India's leading Augmented Reality app offering enriched content to its users. Alive app has about 1.5 Million downloads and has executed more than 200 augmented campaigns and powers content of  20 leading publications every month with new & innovative Augmented Reality experiences.