All roads lead to Digi Media Summit 2019 today at Leela Ambience, Gurgaon

Stage is set for the first ever Digi Media Summit 2019 today. Being held at the Leela Ambience, Gurgaon, Digi Media Summit is a prime property for the Digital industry from Adgully. The day-long conference will see some of India’s top-notch minds in digital, advertising, media and marketing set the future course for digital in the country. 

Starting off the day’s proceedings will be Rameet Arora, COO, HT Digital, who will deliver the opening keynote address. 

Arora’s address will be followed by a panel discussion on ‘The Next Generation of Indian Brands’, which will track the evolution, journey, ideation, funding, survival and growth of brands with the India pedigree. 

The panel discussion on ‘How e-commerce wave has fuelled performance marketing’ will follow, where our esteemed panellists will discuss the need for agencies to strengthen their performance-driven strategies. 

The spotlight will also be on ‘Public Relations in the day and age of digital’ and how this discipline needs to upgrade and arm itself to be relevant in a changed market ecosystem. 

‘Defining Agency 20:20’ will explore ways to grow super competent in digital marketing, what should take precedence – data or creativity, diversity & inclusion and more. 

‘Media Houses of the Future’ will also be a topic for discussion. Our esteemed speakers will reveal how the new mantras – Reach, Engagement, Innovation, Effectiveness – will dictate the way brands and agencies interact with consumers. 

Wrapping up the day’s proceedings will be a very exclusive ‘CMO panel: The Future of Brand Experiences’. Connecting with the consumer through relevant immersive experiences will be discussed at length, along with the struggle for transparency & measurement, challenges in measuring consumer engagement and much more.