Allen Solly Endorses 'Open Work Culture' through its campaign

Allen Solly, India’s pioneer brand in semi-formal dressing from Aditya Birla Fashion and Retail Ltd announced the launch of its Open Work Culture Campaign.  The new campaign encapsulates the budding work culture that centers around employee-friendliness and freedom of self-expression. Allen Solly through its ‘Open Work Culture’ campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace.

Over time, the nature of jobs have evolved along with the way we work and where we work, and the employers have started adapting more employee friendly policies. Open work culture encapsulates this core. The theme of the campaign orbits around ‘Open Work Culture’ philosophy, and explores the evolution of the modern employee friendly workspaces.

As a part of the campaign, Allen Solly has created a new TVC that highlights the element of open work culture and showcases quintessential office looks from the ‘New Age Work-Wear’ collection. The campaign has been produced by India’s leading creative agency Ogilvy & Mather India.