Allu Sirish’s #Go Local,Be Vocal Campaign takes off

 Seeing celebrities in international labels has been an industry norm for a while now, but the times are here to change.  The ongoing pandemic has brought on many realisations, the key one being to look inwards within the country to fulfil one’s needs. Leading this thought process from the front, young & dynamic actor from south  Allu Sirish got multiple Indian brands onboard to promote the use of India made products which are world-class as any global label would be. Organic India, Green Snack Company, Bombay Shaving, Ustraa, Pulp and Cover it Up have come on-board for the first tranche of the campaign. 

The campaign is set to be rolled out in multiple phases. Sirish, in the first phase, has brought these brands together to encourage his followers to give them a try. By using them himself in his daily needs and sharing the same on his social media handles, the actor aims to set an example for his fan bases to follow suit. The superstar has also curated a gorgeous hamper of these indigenous products which has to be sent to his celebrity friends and colleagues, scaling the campaign much higher. 

"Bombay Shaving Company is a made in India brand and our mission has been to make Indian men not only look good but feel good as well. We were delighted to see Allu Sirish amplifying our voice and going local while being vocal about it. It is important, more so now than ever, to support and endorse Indian brands that provide high-quality products. We will continue to create an enriching grooming experience for our customers so that they could continue to support us and take pride in being local." Said the spokesperson of the company. 

Jasmine Kaur, Co-founder, Green Snack Co. added,

"At Green Snack Co., we've led the healthy snacking revolution from the front by creating products of the highest quality and integrity for the Indian consumer using only locally sourced ingredients. We take pride in the fact that our products easily match or exceed the quality of any international brand, as do many other indian brands across categories, thus dismissing the myth that Indian brands cannot be as good as their international counterparts.

I believe this fantastic initiative taken by Allu Sirish to promote Indian brands, is most needed and one whose time has come, especially now, when every Indian brand needs all the support it can get, and we believe that there's no support like purchasing the product.

So 'Be Indian, Buy Indian'!"

Representative of Organic India further added,

"At the heart of ORGANIC INDIA is our commitment to be a living embodiment of love and consciousness in action. Our product is one link in a chain of connectedness between Mother Nature, our farmers and consumers. Our products are made in India and reach millions of customers worldwide. ORGANIC INDIA promotes ‘Healthy Conscious Living’ by offering 100% organic, vegetarian products, including organic green tea, infusions, ghee, apple cider vinegar, oils, pulses, health supplements, detox programs, quinoa and more.

We thank and support Mr. Allu Sirish towards his great initiative for #GoLocalBeVocal."

“’I made a conscious decision a few weeks ago to use more India made products. On speaking to people I realised this idea resonated with a lot of people, but they have a stigma when endorsing something that's India made. I feel we needed to break this perception.

That's when I decided I'll use the voice and mediums I have to encourage people to buy local and even proudly flaunt their local samaan with pride. And that's how this idea of "Go Local, Be Vocal" started. I am thankful to my friends from the acting community for supporting me in this initiative. signs off Sirish.

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