Alpenliebe partners with The Amazing Spiderman 2!

Perfetti Van Melle India’s Alpenliebe Juzt Jelly has collaborated with Sony Pictures India for their upcoming movie, ‘The Amazing Spider-Man 2’ which releases in theatres across India on May 1st 2014. Spider-Man cuts across all age groups and, being one of the most loved superheroes, is well matched with Alpenliebe Juzt Jelly

As a part of the collaboration, PVMI has launched a special Juzt Jelly pack with on-pack branding. A TVC bringing the Juzt Jelly brand and the Spider-Man film has just gone on air.

The TVC is all about the fantasy world of kids who love Juzt Jelly and dream of being able to perform all the heroic acts of Spiderman. Like everything on the Alpenliebe brand, the commercial is endearing and brings a warm smile to the viewer’s face. !

Commenting on the launch, Munir Lamba, Controller, Marketing, Perfetti Van Melle, said, “Juzt Jelly has been one of our most successful launches. Our collaboration with ‘The Amazing Spider-Man 2’ film gives us the opportunity to create new excitement on the brand. The new pack and television commercial will appeal to kids and help strengthen our relationship with them.”

Kapil Batra, ECD, McCann Delhi, the ad agency that manages the brand, commented, “Spider-Man is a favorite among children - whether it’s collecting Spiderman mementoes, imitating him or just anticipating the release of a new movie! So when Alpenliebe Juzt Jelly and “The Amazing Spider-Man 2” came together, it gave us an opportunity to bring this fascination to life and celebrate the love they have for their beloved superhero.”

Divya Pathak, Director-Marketing, Sony Pictures India, added, “Spider-Man is the biggest Hollywood movie franchise in India. This super-hero’s popularity travels across India, beyond the boundaries of age and gender. Alpenliebe Juzt Jelly’s amazing promotional campaign captures the essence of ‘Spider-Mania’ in a manner that resonates across all audiences for both Juzt Jelly and the film.”

This collaboration with Sony Pictures was facilitated by Bradford License India (BLI).

Perfetti Van Melle India, a leading confectionery player in the market is known to delight the market with their innovative products and clutter breaking advertising. Under its flagship brand Alpenliebe, they launched their highly successful product Juzt Jelly in 2012. Since its launch, Juzt Jelly is one of the fastest growing brands in the confectionery space in India. It is currently available in strawberry, lychee and orange flavor.

Credits:
Campaign: Spiderman
Brand: Juzt Jelly
Client: Perfetti Van Melle
Agency: McCann Delhi
Executive Creative Director: Kapil Batra
Creative Team Leader : Suparv Chotmarada
Account Management : Swati Mongia , Sumanka Gandhi , Nikhlesh Jhingan
Films Dept: Ankur Mondal

Production House: QED FILMS PVT LTD
Director: IMRAN KHAN
Music: RAJIV BHALLA
Sound design: NEVILLE DUBASH
Online & Colorist: KEVIN , RITESH (ONLINE )& MITEN (COLORIST)
Producer: SMITHA BALIGA
Associate Producer: ARKODAY GHOSH
DOP: SEJAL SHAH
Art: TWISHA
Production Manager: MANOJ SINGH
First AD: GLYCEN
ADS: K.B MAHAPATRA , DHIRA CHAKRABORTY , SATTAM GHOSH
Casting Director: FEROZE
Costume: VINEET & FALGUNI
Post Co-ordinator: Nagesh Mestri