Alright & Just Herbs present Date With Senior - webseries on office romance

Rusk Studios’ premium entertainment vertical Alright released the latest instalment of Date With Senior: Office Romance in collaboration with Just Herbs – India’s organic homegrown wellness and beauty brand. The two-parter, launched today on Alright’s YouTube channel, navigates the nitty-gritties of office relationships and dating policies.

This season of Alright’s most celebrated and loved IPs features Indian Television’s Ek Duje Ke Vaaste 2 fame, Kanikka Kapur, and YouTube personalities Tithi Raaj and Parikshit Joshi. Directed (and story) by Karpoor Gaurav and written by Harshpal Singh and Vaishnavi Prabhu, the story of the all-new season follows the relationship of Shikhar and Roohi, when suddenly a new manager, Vamika, disrupts the office dynamics with new anti-dating policies.

Just Herbs is the perfect collaborating partner for Date with Senior as their products are focused on conscious young adults who are always on the lookout for wellness and cosmetic products that are organic and cruelty free. Just Herbs products are vegan and an ideal combination of Ayurveda and modern science. This has been shown through our protagonists in various instances in the show.

“Date With Senior as an IP started with a simple insight – dating someone, who you can’t really be with, is an enticing concept. This simple idea executed meticulously with real-life scenarios ended up striking chords with Millennials and Gen-Z alike and hit deeper than we ever imagined it would. The organic scenarios also present multiple avenues for young and relevant brands to reach out to their consumers. With cruelty free and paraben-free products becoming all the rage among the young of the India now, we are certain our audience will connect with the products of Just Herbs” – adds Nilesh Jadhav, AVP Fiction, Rusk Media.

“Just Herbs is the beauty brand of choice for the 'woke' internet-savvy consumer who does not like being sold to. We are excited to partner with Alright as we feel this is the right platform to reach millennial and Gen Z consumers in a way that is organic and relatable and at the same time delivers the message in an engaging and entertaining way” -- adds Abhilasha Daga Marketing and PR Head, Just Herbs.