ALT Balaji announces its first original show with Nimrat Kaur in the lead

Ekta Kapoor’s ALT Balaji announces its first digital series which promises to set a new benchmark for digital entertainment in India. The platform has roped in actor par excellence, Nimrat Kaur, to essay the central character and Nagesh Kukunoor to direct the series. Nimrat will be seen portraying the role of the first woman preparing to be inducted in a combat role in the Indian Army. The yet untitled fiction series has been jointly conceptualized by Ekta Kapoor and Samar Khan and will be produced by Endemol Shine India. A wholly owned subsidiary of Balaji Telefilms Ltd, ALT Balaji aims to disrupt the market with avant-garde and exclusive content catering to urban masses.

“Set in the backdrop of the Indian Army, we are presenting a riveting story that is bound to resonate with the youth of the country. Having Nimrat and Nagesh aboard, definitely takes the show to a new level. When we announced the launch of ALT Balaji, we promised to break stereotypes in storytelling; this series is a strong reinforcement of that commitment”, says Ekta Kapoor, Joint Managing Director, Balaji Telefilms Ltd.

“Disruption, innovation and scale is the core of what we want to do. From our strategy to our content, everything on ALT Balaji will reflect this ethos. Through ALT Balaji, we are targeting urban audiences who are always on the lookout for differentiated content, one that is not available on television or even on silver screen for that matter. ALT Balaji aims to satisfy the need of this very consumer. We have just announced our first exclusive show and will be making many such exciting announcements in the weeks to come”, Nachiket Pantvaidya, CEO, ALT Balaji.

“Nimrat was our first choice for this and producing content for ALT Balaji at this scale will set new standards in the digital landscape.” adds Deepak Dhar, Managing Director & CEO, Endemol Shine India.

To this Samar Khan adds, “The army and the armed forces have always fascinated me and stories with an army background draw me towards them naturally. I am excited about this opportunity to work with ALT and Endemol and am looking forward to telling a lot such stories in the future”

Coming from the house of Balaji, a company that is known for its unique capability of merging creativity with commerce, whose lineage of the past 20 years is proof of its undisputable understanding of the Indian consumers’ entertainment needs; ALT Balaji will bring premium, disruptive content and original series to the urban masses.