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ALTBalaji back with their OOH campaign

ALTBalaji, one of India's leading homegrown OTT players, recently announced their next megastar show, Cartel, via multiple hoardings across the city of Mumbai. ALT is one of the few OTT players back in the OOH space after the city's lockdown in the last few months. The OTT platform is well known for its quirky award-winning campaigns leading to massive publicity for their shows.

Speaking on the resumption of OOH campaigns, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji said, "ALTBalaji is always up for quirky ideas to win over the audience's attention and OOH is an important channel of our marketing mix. The intrigue building hoardings highly help us promote our show far and wide and also helps create the much-needed conversations." 

ALTBalaji has been at the forefront of executing creative and innovative OOH formats for its various shows. With originality, courage, and relentlessness at its core, ALTBalaji stands out for being avant-garde, non-conformist, inclusive, effervescent, and has something for every individual. With a vast library of 84+ originals across genres that cater to all kinds of audiences, the shows at ALTBalaji are a mix of thriller, crime, drama, romance, youth drama, horror, comedy, amongst others.

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