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ALTBalaji launches the #ALTBINGEATHON to celebrate monsoons

ALTBalaji, one of India's leading homegrown OTT platforms, that has been ruling the streaming industry with its diverse entertaining and relatable offerings, once again displays its quirky youthful side. Introducing its latest monsoon campaign, #ALTBINGEATHON, the platform takes a fun route to raise awareness around staying safe at home amidst the ongoing pandemic and lift their spirits by binge-watching ALTBalaji's entertaining content library.

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Monsoon season has always brought with it multiple plans, and it can be interesting for Gen Z to spend monsoons at home. With 80% of their audience aged below 35 years, ALTBalaji introduces this quirky campaign for the youth that encourages everyone to stay at home safely while giving them a wide variety of captivating content to explore and enjoy. In addition, the OTT platform has started a social media campaign, reminding people to log into ALTBalaji and binge-watch their shows, amidst monsoons, with an engaging video.

On the campaign, Divya Dixit, SVP, Marketing & Revenue at ALTBalaji said, "Monsoon is the perfect weather to get into our cozy space and enjoy binge-watching our favourite shows while we relish the rains through the window. #ALTBINGEATHON is a reminder to our audience to go back and watch those shows they always wanted to. With 84+ Hindi original shows across all genres, we want our audiences to be spoiled for choice. We can only promise more and more entertaining content going forward."

ALTBalaji continues to drive the OTT habit for mass India creating consistent hits. The company sold 4.7m subscriptions during the year and currently has an active subscriber base of over 2.3m. ALTBalaji continues to drive deeper audience engagement by creating memorable content that is targeted at mass India. The three-month subscription on the platform is priced at INR 100 only and offers over 84 shows with unmatched content diversity.


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