ALTBalaji's direct subscriptions see a 69% growth surge H1 YoY FY21-22

One of India's leading homegrown OTT players has recently revealed a massive surge in its direct subscription revenue. Being at Rs 24 cr for H1 FY21, it has now gone up to Rs 34 cr in H1 FY22. The OTT platform, emerging on the country's digital frontier, has been setting benchmarks by positioning itself as the OTT of the masses. With ingenuity, prowess, and persistence at its core, ALTBalaji's content library of 89+ shows stands out for being futuristic, non-conformist, inclusive, effervescent, and has something for everyone.

Considering the diversity of the content bouquet and the affordable penetrative pricing of the platform, it is inevitable that the platform should have a sustained growth. The subscription numbers were bound to increase substantially with the platform launching blockbusters like Cartel and Girgit. Subscriptions sold for half year FY22 stand at 2.9 M vs 1.7 M in H1FY21 and direct subscription revenues at Rs 34cr vs Rs 24cr. The Hindi hinterlands are the major contributors to the growth in ALTBalaji's subscriptions, and ALT content strategy and pipeline will address these masses for future as well.

While the direct subscriptions growth story of ALT continues due to aggressive and mass based content pipeline, the pricing remains most economical in the OTT market at Rs. 300 for one year subscription, making it 80 paisa per day. You can download the ALTBalaji app for uninterrupted Hindi originals anytime anywehere!



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