ALTBalaji shows direct growth in subscriptions and IMDB ratings
Homegrown OTT platform ALTBalaji has been re-inventing the content game in the country over the years. The digital platform has been making a mark globally with its constant stream of 89+ original shows. The platform promises of expanding the reaches of OTT to the farthest hinterlands of the country, with numbers of cumulative downloads at 100+ million. Being one of the most economically viable OTT platforms in the country, catering to almost all sections of society with a varied genre of shows, the various web series on the digital platform have received recognition from Internet Movie Database () in terms of the ratings & numbers.
Action-thriller Cartel with 8.2 IMDb rating, Broken But Beautiful 3 with 8.7 , Mai Hero Boll Raha Hu with 8.7, Apharan with 8.3, The Test Case with 8.4 and Bose with 8.8 are the shows on the prestigious list of IMDB. It would be a major achievement for any platform to occupy spots anywhere on this list, but ALTBalaji has a claim to 6 for now. Moreover, IMDB is a trusted database of information regarding entertainment with about 83 million users, 8 million titles (including episodes) and 10.4 million personalities which makes the ratings all the more credible. The Hindi hinterlands are the major contributors to the growth in ALTBalaji's subscriptions, and ALT content strategy and pipeline will address these masses for future as well.
ALTBalaji's content library has not just received accolades for their work but has also seen 69% growth in their subscriptions YOY H1 and engagement time that grew to 83+ minutes since the last quarter. Each series comes with a new fanbase enabling the digital platform to turn the shows into franchises.
ALTBalaji most recently made waves with the new series Pavitra Rishta- It’s Never Too Late! which was much awaited by audiences all over the country. With master moves like these the platform looks to continue on a path of success. The ALTBalaji subscription is available for ₹100 for two months, ₹199 for six months and ₹300 for a year.