amanté launches a new campaign for Eden -SS19 collection

Inspired by the heavenly gardens of paradise, leading intimate wear brand amanté has launched its latest collection - Eden. The brand has launched a refreshing campaign around this range which has been conceptualised and created by Leo Burnett Orchard.

Taking a cue from the insight that the contemporary woman’s paradise is actually the freedom to dress as she pleases. The collection was designed to seamlessly capture both the fashion and functional aspects of the collection  to cater to this discerning fashionista.

The campaign created by Leo Burnett Orchard captures the breezy and summery look of the collection while establishing that the brand understands that lingerie needs to support the complete look, everytime. You think of your intimate-wear based on the outfit, making it essential for a brand to create lingerie that fits seamlessly with the modern woman’s fashion needs.

Eden is a collection, which is beyond looking just pretty. Each of these styles come with a function that equips it to fit seamlessly into her summer wardrobe, thus becoming her partner-in-fashion. The campaign includes print and a film which will be promoted on digital, OOH and cinema platforms.

“This is the first time lingerie has been showcased  in a wearable lifestyle manner, to bring alive Eden- a collection that fits your fashion needs and empowers your style. The collection is visually showcased in a magical intimate setting, bringing alive the beauty of nature and the versatility of the collection. As a brand we have always tried to connect with our audience- the modern, multifaceted fashionable woman, and relate to her lifestyle and this campaign captures her lingerie needs perfectly.” says Smita Muraka, Marketing Head at amanté, MAS Brands.

"As one of India's premier lingerie brands, amanté is all geared up to free you from the shackling limitations of traditional lingerie, and empower your fashion needs ” says Neel Roy, Executive Creative Director at Leo Burnett Orchard. “Summertime is fashion time and to look her stylish best, a woman expects her lingerie to support her!”

Credits:

Client Team: Smita Murarka - DGM Marketing

Creative Agency: Leo Burnett Orchard, Bangalore

Chief Operating Officer: Prashanth Challapalli

Executive Creative Director: Neel Roy

Copywriter: Madhuparna Guha

Creative Team:  Madhuparna Guha, Vivek Chandran

Brand Services Team: Sravya Pandiri, Robinson Thomas

Production Company: One September

Director: Sreekanth Das

Producer: Shruti Naidu