Amar Ujala targets young readers on the go with ‘Select’
After Amar Ujala TV, Amar Ujala has now launched ‘Select’ in Lucknow for young readers on the go. Targetted at non metro markets, ‘Select’ will be available in Lucknow, Kanpur, Agra, Allahabad, Varanasi, Bareilly, and Gorakhpur.
Keeping in mind today’s busy schedules, Amar Ujala Select’s content has been packaged in way that it facilitates speed reading for readers on the go. From local news, exclusives, what’s hot and what’s not, sports, lifestyle and trends, Amar Ujala Select seeks to redefine news for the upmarket reader the way it is consumed.
The philosophy of Brand ‘Select’ is that it celebrates the power of selection, the power of choice, the power to engage with young upwardly mobile reader in a hurry. Amar Ujala’s editors will everyday select the best for the young at heart readers.
‘Select’ is a tribute to Lucknow city, where Amar Ujala has attained numero uno status three times in a row with a certified circulation of 204,745 copies as per the certificate issued by Audit Bureau of Circulation (January-June, 2016) and owns 59 per cent of those who subscribe to Amar Ujala belonging to SEC A&B in Lucknow City. (Source: Study done by Hansa Research in November 2016).