Amar Ujala to launch monthly magazine 'Amar Ujala Safalta'

Over the years, Amar Ujala Group has been synonymous with truth, dedicated journalism and a widespread reach, making it the most preferred vehicle to reach out to the emerging markets of northern India. Further it is the endeavor of the Group to provide to our readers, quality and up-to-date information on not just political but also a vide range of subjects on a regular basis.

Today, admission to most of the educational programmes be it Engineering, Medical, Management Programmes / CA/ CS etc is through Competitive exams. Also for almost all the jobs like UPSC- Civil Services, Defence Services, Railways, LIC / GIC, Banks, Teachers Eligibility Test [TET] one has to appear in a competitive exam. Needless to mention that a vide range of topics have to be covered and in-depth study is required to appear in any such exam.

With this objective in mind Amar Ujala is launching a monthly magazine "Amar Ujala Safalta" which will cater to the needs of this large audience of readers who will be appearing for various competitive exams.

The all colour magazine will have the following Sections:

Detailed Current Affairs articles on International topics, India & the World, Economy, Science, Sports, Achievements and Culture.

Knowledge Bank

Strategy to crack competitive exams

Open Forum, wherein readers can give their views and seek advice. Detailed Essays on a given subject and Group discussions will be the key elements of this section.

Safalta ' The Product & Logistics:

No Of pages : 180 pages [Heat Set ]

Geographical distribution: Uttar Pradesh, Uttranchal, Himachal, Jammu, Punjab, Haryana, Bihar, Jharkhand, Rajastan, Gujarat and Maharashtra.

Cover Price : Rs. 60/-

Promotion Plan

The Safalta media plan is quite extensive and we have left no stone unturned. You will see footprints of Safalta campaign everywhere starting 27th July. We have taken leading Hindi publications in all Safalta operating markets; Hindustan in Bihar & Jharkhand, Bhaskar Group in Rajasthan, Madhya Pradesh, Gujarat & Jharkhand and Amar Ujala in Uttar Pradesh, Uttrakhand, Jammu & Himachal Pradesh.

Second phase of the campaign will go activation, web & tvc route. The total budget allocated on just launch phase is Rs. 3 Crore.

Print Campaign

The Safalta Campaign is designed in three stages

Teaser Ad ' A series of creative's building up the idea starting from 27th July spread till 31st July.

Stage 2

Follow up ' Series of creative building up the brand spread across August & September

Safalta Campaign will offer media world a new ICON "Lagbhag Tripathi"