Amazon Celebrates Inclusivity in Fashion with the launch Of ‘The Plus Shop’

 Amazon Fashion announces the launch of ‘The Plus Shop’ – a newly curated store offering plus-size apparels from top brands in India. Celebrating inclusivity in fashion, he Plus Shop helps customers easily find looks that help them flaunt their curves proudly. The store goes live on 22 nd February 2023 with the best of day-to-night essentials and trendy pieces across sizes 2XL - 8XL in store. ‘The Plus shop’ has over 6 lac products across 450 brands, making it the new destination of choice for all Plus-size customers in India. The new store experience helps customers to shop-by-size, get curated expert advice on the hottest trends and also discover top deals on their most loved brands, all in destination.
With this launch, Amazon Fashion will be hosting its first plus-size shopping event from 22 nd to 26 th February 2023. Offering 6 lac+ styles across 450 brands, including Biba, Bigbanana, Pluss, Allen Solly, NYKD and U.S. Polo Association, among others, the hottest selection in plus-size fashion in India will be available on Amazon Fashion at 50% off.
Saurabh Srivastava, Director and Head, Amazon Fashion India said, “The plus-size segment is evolving at a fast pace in India. We want to bring an inclusive approach to fashion and cater to the needs of our diverse consumer base. With the launch of ‘The Plus Shop’ as a one-stop destination for all plus-size apparel needs, our aim is to offer a holistic shopping experience at great value and convenience."