Amazon.in makes a beeline for 'more choice'

Amazon.in, India’s largest online store today announced the launch of its new integrated marketing campaign “Aur dikhao”.  This new campaign is inspired from consumer insights that point to the fact that the Indian consumer loves to be spoilt for choice and has an insatiable hunger to see more options, more choice & more selection while making purchase decisions.

Offering customers a wide choice and a destination where they can find, discover & buy anything that they desire to buy online has been one of Amazon.in’s key strategic pillars. Since its launch in June 2013, Amazon’s marketplace (www.amazon.in) has grown to be India’s largest store with over 22 million products from a continually growing base of thousands of small and medium-sized businesses, serving millions of customers across India. Customers on www.amazon.in and Amazon’s mobile shopping app can shop for a broad range of products from books including eBooks, electronics, smartphones & accessories, baby products, health and personal care products to home & kitchen products, gourmet foods, sports goods, video games, movies & DVDs to a wide array of fashion products including designer wear and more.

The campaign has been put together by Orchard and the film has been directed by ace Director Shimit Amin. The catchy & upbeat music score has been created by Ram Sampat and simple yet powerful lyrics is the brainchild of well-known lyricist Amitabh Bhattacharya.